You might be wondering why this tool is so important, and the answer lies in the benefits it offers to small, medium, and large businesses. Until now, it's almost impossible to send bulk messages from WhatsApp without the API, as well as to open the app on multiple devices, and more. Here, we'll explain a little more about this software.
What is the WhatsApp API?
Nowadays, it's no exaggeration to say that your business needs to be present wherever its target audience is, and this of course includes Honduras WhatsApp Number Database messaging apps. And that's where WhatsApp's mass messaging comes in, along with other features like multi-device account management on the app, which the platform doesn't currently offer natively.
This is where the need for the WhatsApp API comes in , because only then can the messaging app allow businesses, merchants, and any type of commercial activity to offer their users quality customer service. As such, this is a software that the Meta-owned brand began implementing in 2018 as a solution to improve the business-to-person (B2P) experience.
API, which stands for Application Programming Interface, has now completed its beta phase and is now available to all businesses looking to incorporate a WhatsApp account into their customer service processes.
Without the need for more than one contact number, you can even forward functions to other operators. However, since this is an external service to the platform's inherent functions, it is important to note that the WhatsApp API is not a free service.
Is it possible to send bulk messages without the WhatsApp API?
The first thing users ask themselves when managing a business through Meta's messaging app is what they can do for free. Sending bulk messages without paying is done solely through a mailing list, where up to 256 contacts are selected to receive the desired information.
How to send bulk messages with the WhatsApp API?
Something essential you should know before using this tool in your customer service management is that the APIs are not yet publicly available. This means that to apply it to your marketing strategy, you must request authorization and then obtain verification of your business from Meta, WhatsApp's parent company.
What do you need to request access to the WhatsApp API? You primarily need verification, which requires you to send Meta all your business information, including documents proving your company's physical address, invoices, business registration, and more.